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Binding: Audio CDDewey Decimal Number: 302.13 EAN: 9780739341346 Format: Audiobook, Unabridged ISBN: 0739341340 Label: Random House Audio Manufacturer: Random House Audio Number Of Items: 7 Publication Date: January 09, 2007 Publisher: Random House Audio Release Date: January 09, 2007 Studio: Random House Audio Sales Rank: 61662 Related Items:
Editorial Review: Product Description: Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.” Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.” In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits. Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick. From the Hardcover edition. Average Rating:
 Rating:  - Make Room on Your Shelf for this BookThis is a terrific book on how to turn your drab message into something that will stick, turn viral, generate enthusiastic support and generally turn into action. The six tenets - simple, unexpected, concrete, credible, emotional and storytelling - are straightforward and easy to implement right away. There are practical insights a-plenty in this book. I like the advice to not spend too much time trying to tell your story with statistics, but to focus on the implications of the statistics ... Read More Rating: - Best Marketing Book I Have Read in Recent TimesThis is great marketing information, inclusive of tangible examples. Each year I set a goal of reading a book each week--this year having doubled back to re-read Made to Stick because it a just that great! I look forward to reading more from the Heath Brothers. Rating: - An Informative Guide and Reference Keeping it simple really keeps people tuned-in. Authors and brothers, Dan and Chip Heath break down the common factors that keep some ideas around for years and leave others out on the street. Primarily a book on effective communication, Made to Stick, is a valuable, easy and fun read drawing on examples and years of research by the authors. SUCCES - Simple, Unexpected, Concrete, Credible, Emotion and Stories are the common factors which make certain ideas stand out. Urban legends, for example, ... Read More Rating:  - Excellent Book!This is a complement book for The Back of the Napkin, You have to read this first then polish it with the Back of the Napkin, Rich of great examples,, But if only there are few pictures to back it up.. Rating: - Great ConceptsReally enjoyed this book. Concepts are great and the examples illustrated the concepts very well. If you want to learn the keys to communicating concepts or ideas model the steps from Made to Stick. It stays in my library. Browse for similar items by category:
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