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Dewey Decimal Number: 658.8 EAN: 9780743504232 Format: Abridged, Audiobook ISBN: 0743504232 Label: Simon & Schuster Audio Manufacturer: Simon & Schuster Audio Number Of Items: 2 Publication Date: March 01, 2001 Publisher: Simon & Schuster Audio Studio: Simon & Schuster Audio Sales Rank: 1008127 Accessories:
Editorial Review: Product Description: Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus. In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers. Amazon.com Review: Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as these recipients become infected and pass it on to others who might do the same. "The future belongs to marketers who establish a foundation and process where interested people can market to each other," he writes. "Ignite consumer networks and then get out of the way and let them talk." Godin believes that a solid idea is the best route to success in the new century, but one "that just sits there is worthless." Through the magic of "word of mouse," however, the Internet offers a unique opportunity for interested individuals to transmit ideas quickly and easily to others of like mind. Taking up where his previous book Permission Marketing left off, Godin explains in great detail how ideaviruses have been launched by companies such as Napster, Blue Mountain Arts, GeoCities, and Hotmail. He also describes "sneezers" (influential people who spread them), "hives" (populations most willing to receive them), and "smoothness" (the ease with which sneezers can transmit them throughout a hive). In all, an infectious and highly recommended read. --Howard Rothman Average Rating:
 Rating:  - Where's The Beef?Alot of mumble-jumble double-speak, and ultimately a vacuous collection of anecdotes after the expression of the trite concept that sometimes fantastic ideas get spread and become socially changing epidemics by word-of-mouth. That's news? No real description as to how to get that done is given except to fing mythical sneezers. Clever use of language, but who with a marketing background doesn't know this. Rating:  - Worth readingNutshell review - Another good book by Godin. Easy to read, insightful, good ideas and makes you think. Worth reading. Rating: - Infect Me With The Virus!Starting my own dot com ([...]) for the first time (as opposed to running traditional bricks and mortar businesses as I'd done in the past) I knew I had to read as much of Seth's work as I possibly could. Unleashing the Idea Virus was right at the top of my list. Seth yet again spells out simple easy to understand ideas illustrated with fabulous examples. Yes - the book is a little out of date now with its references - but it's also pretty fun seeing which of Seth's predictions have come true! I'd ... Read More Rating:  - Grea book, Fast shippingBook came on time, was in perfect shape and it was a at a great low price. Rating: - One of the First "Viral Marketing" Books by One of the Most Preeminent Marketing Minds AroundThis book is one of the first "Viral Marketing" books that later spread the hot topics of "Viral Marketing", "Word Of Mouth Marketing" and "Buzzmarketing". Seth Godin was there before many others were and was spreading ideas that others later realized and jumped onto. Seth was a marketing Genius behind some of the success of Yahoo's early growth and has since gone on to write some of the most successful books on marketing. This book is one of my favorites to read and ... Read More Browse for similar items by category:
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